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Rockfish wellies was founded by Jules Aldred in 2008. Working from her beautiful coastal farmstead in the English countryside of Cornwall. Inspired by the rural life and a good dollop of Brit fashion culture, Jules designed the first Rockfish wellington boots, the Original Matt ladies wellies, to withstand the everyday rigors of equestrian life when not wearing riding boots!

Today Rockfish has crossover appeal as a lifestyle brand for the more fashion conscious wearer. Rockfish sits in the affordable luxury retail space and coupled with its label of being the emerging fresh British savvy brand, Rockfish provides a very attractive alternative to some of the more expensive waterproof boots brands whilst still providing high-end quality.

Rockfish womens wellies now attracts global attention and has enjoyed huge success, particularly in Asia, particularly in South Korea, Japan. Rockfish wellington boots continues to trail blaze into the International market selling across America, UK and due to launch into Australia, New Zealand and South America.