From our start in 1946, Paul F. Iams sought out new ways to create premium, quality pet foods that would help give dogs and cats happy, healthy and long lives. He spent time with breeders and nutritionists and learned the importance of protein and the role of fat in pet food diets. He was the first to consider dogs and cats primarily as carnivores, a perception which was to revolutionize the whole of the pet food industry. Paul Iams' belief that advanced nutrition would help make a substantive difference in the health of pets has become the basis for innovation after innovation. Today Iams is a household name in dog food and cat food.